About Us
About FleuraFertility
Boutique Fertility Care in New York City
Fleura Fertility is a boutique fertility practice in New York City founded by Dr. Jennifer Kulp-Makarov, a board-certified Reproductive Endocrinologist and Infertility specialist. Created to offer a different kind of fertility care, Fleura Fertility centers on intentional, physiologic, and highly personalized IVF treatment — never one-size-fits-all protocols.
Our mission is to provide personalized fertility treatment that is thoughtful, precise, and rooted in evidence-based reproductive medicine. Every patient's ovarian reserve, hormone profile, age, prior response, and reproductive goals are carefully considered before designing an individualized treatment plan.
Our Approach
Our Core
Philosophy
We believe fertility care should be:
- 01
Personalized
Never standardized or algorithm-driven
- 02
Collaborative
Empowering patients to make informed decisions
- 03
Evidence-Based
Guided by board-certified expertise and clinical experience
- 04
Strategic
Optimizing outcomes while minimizing unnecessary medication burden
Goldilocks
IVF™
Not too much, not too little-just right for your ovaries
Goldilocks IVF™ is a precision-based stimulation strategy focused on achieving the right number of high-quality eggs—not just the most.
Instead of high-dose, one-size-fits-all protocols, this approach uses carefully adjusted medication dosing to:
- Reduce side effects
- Fewer injections when appropriate
- Protect egg quality
- Told you have low ovarian reserve (low AMH)
- Had a cycle with fewer eggs than expected
- Experienced failed or disappointing IVF cycles
- Concerned about egg quality over age 35–40+

Your Doctor
Dr. JenniferKulp-Makarov
Board-Certified Reproductive Endocrinologist
Dr. Jenn Kulp-Makarov is a board-certified reproductive endocrinologist with more than a decade of experience caring for women with complex and challenging fertility diagnoses. Throughout her career, she has cared for thousands of patients and developed particular expertise in:
Board-Certified Reproductive Endocrinologist
IVF shouldn't feel like a factory—and it shouldn't be guesswork.
Dr. Jennifer Kulp-Makarov is a board-certified reproductive endocrinologist who takes a more personalized, thoughtful approach to fertility care. With over a decade of experience and thousands of patients treated, she focuses on tailoring each treatment plan to the individual—not applying the same protocol to everyone.
She is especially known for her precision-based approach to IVF, often using more strategic, lower-medication stimulation to prioritize egg quality over quantity and reduce unnecessary side effects.
Dr. Kulp-Makarov frequently works with patients who:
• Have been told they have low ovarian reserve (low AMH)
• Had a prior IVF cycle that didn't go as expected
• Are considering egg freezing and want a more individualized approach
• Have experienced recurrent pregnancy loss
Patients appreciate her honest, thoughtful style and her ability to simplify complex decisions. Her philosophy is simple: fertility care ₹should be individualized, transparent, and designed around the patient —not the clinic.
Outside the clinic, she shares evidence-based fertility education with a large online audience, helping patients better understand their options.
- Years Experience
- 15+
- Board Certified
- REI
- Location
- NYC+
Fertility Care Done Differently
At Fleura Fertility, every decision—from stimulation design to timing and embryo
strategy—is guided by precision, experience, and a deep understanding of your
individual biology. This is especially important for patients who feel like standard
fertility care hasn't worked for them. You'll receive doctor-led, highly
personalized care designed to:
Optimize outcomes
Minimize unnecessary medication
Support you with clarity at every step
Book your personalized fertility consult at Fleurafertility.com